Author: Tony Colombini

3 Parameters for Great Branding

By Tony Colombini, ECF Member • A Great Brand Must Tell A Great Story. I have been told that I am a good storyteller. Depending on the situation, that can be a compliment or not. One-time while on a road trip through the backroads of Vermont in search of covered bridges, I would make up […]

The Collaborative Competitor

By Tony Colombini – ECF Director • Inspired by the Olympic competition I have found two different types of competitors. Those that will win-at-all-costs, and those who collaborate and work together to win. The competitors that win at all costs will look you in the eye and tell you one thing, only to get information so […]

Unlocking the Power of Community

By Tony Colombini – ECF Member • Ellermeyer Connect Forum Meetup Experiences In a world that moves at a breakneck pace, genuine human connection has become the rarest currency. The Ellermeyer Connect Forum was built to protect—and elevate—that value of community. Every meeting is a reminder that strong business communities don’t form by accident; they […]

What is an Exit Plan

By: Jay McDowell – ECF Member • Exit planning is the buzzword for those who consult Baby Boomer business owners. Business brokers, wealth managers and other professionals are adding “exit planning” to their marketing messages. It’s a logical reaction when over 3,000,000 Baby Boomers are preparing to leave their businesses. Not surprisingly, when a business […]

Be Thankful and Show it to your Best Customers

By: Patrick McClure – ECF Member • We’re all salespeople, especially business owners.  We survive by generating new business, increasing our revenue, and expanding our market share.  Statistics and our business experience tell us that 80% of our new business comes from our existing clients.  That begs the questions…what are we doing to proactively cultivate […]